Over the last 10-15 years, businesses of all shapes and sizes have placed their focus on Digital Marketing to reach new customers and grow faster. From social media and search engine optimisation, to video content and pay per click advertising, it’s a concept that almost every business owner understands – reach more people, gain more customers.
However, there’s a growing question over how to benefit the running of your business by going digital. Or, as we at Stepping Stone like to call it, your Digital Operations.
Ultimately, no amount of Digital Marketing is going to matter if your internal operations aren’t up to scratch – which is why you must first look inwards.
Build on solid foundations
When considering digitizing your workflows and operations, we believe it makes sense to start with accounting and build from there. After all, the data that’s most important to the success of your business (revenue and profit) flows through your accounting system, and should provide you with a clear view of performance.
Your business decisions can then be supported by this data, and supplemented by the data your accounting system holds on suppliers, customers, staff and more.
In short, your accounting system can act as a hub for your business.
Thanks to the advent of cloud accounting software, such as Xero and QuickBooks, you can overcome particular challenges via apps, add-ons, and plugins, all of which are fully compatible with the software. Once you’ve digitized your approach to accounting, you can leverage the cloud accounting ecosystem to streamline inventory, CRM, point of sale, billing, time tracking, reporting, and so much more.
By deliberately starting with accounting and working from there, you give yourself the best possible opportunity to introduce an integrated and efficient solution to your business. Rather than looking at multiple solutions all at once (and never actually solving any of your problems), a cloud accounting system allows you to take a broad approach, while seamlessly integrating the right apps at the right time.
In the end, you’ll see greater staff and customer satisfaction, better cash flow, time saved on manual processes, and a better quality of data.
Digitize your accounting with Stepping Stone
If you’re ready to move away from manual processes and digitize your operations, Stepping Stone can help. Starting with your accounting system, we’ll guide you every step of the way. From setup and training to advise you on the best apps for your situation, we’ll have you up and running in no time.
Ready to get started?
Contact us today to speak with one of our friendly cloud accounting experts.